My Love (Florence and the Machine song)

"My Love" is a song by English indie rock band Florence and the Machine, released as the third single from their fifth studio album, Dance Fever (2022). The song was released on 10 March 2022 by record label Polydor Records. "My Love" was written and produced by Florence Welch and Dave Bayley of the band Glass Animals. The music video for the song was also released on 10 March 2022, and was directed by American director Autumn de Wilde.

Live performances

Florence and the Machine performed "My Love" live on The Tonight Show Starring Jimmy Fallon on 11 May 2022. The song was also featured in the setlist for a "warm-up show" at the Alice Tully Hall in New York City, ahead of the band's upcoming concert tour the Dance Fever Tour. On 15 May 2022, Florence and the Machine performed "My Love" at the 2022 Billboard Music Awards.

Critical reception

In a review of Dance Fever, Neil Z. Yeung of AllMusic dubbed "My Love", "one of the band's best singles, the closest this album comes to nailing the expected level of mainstream 'dance' energy with its shimmering production, heaving beat, and festival-sized chorus".

Music video

An accompanying music video released in March 2022. It was directed by Autumn de Wilde and choreographed by Ryan Heffington. Rolling Stone described the video as "ornate".

Synopsis

The video opens with Welch in a club with what NME describes as "Great Gatsby-esque official visuals", breathing heavily, with her hair in a Roaring Twenties-Esque hairstyle. She dances around the club, trying to get people seated at tables to speak to her, but all of them are frozen and unresponsive. In another shot, they are seen standing up, frozen. Welch runs through the crowd with her hair slightly unruly, trying to get a response, but is unable to do so. Later, she is shown on an elevated platform, singing while dancers dance around her. At this point, her hair is completely disheveled. One by one, the dancers collapse, with Welch finally following them. One final shot shows Welch in the silent club, breathing heavily once more.